Over the last few years, numerous interesting researches and developments have come from India. If you look at the market today, you will find a lot of young entrepreneurs creating a wave of start-ups in India and coming up with innovative products and solutions. It is also good to see tech giants such as Intel, Mahindra, National Instruments (NI), Tektronix and Texas Instruments (TI) promoting and providing incubation for developing these ideas into final products, starting at college level.
However, we also see that some start-ups fail to even take off. Only a few of them have reached the market and have made profit and a lasting impression. Indian designs hardly get recognised and accepted like the ones coming from the world’s top economies.
Make in India, made for India
The Indian economy is different from other economies on the technology forefront. A large number of innovative ideas that come up here concentrate on assisting at grassroot levels, such as farming. It is difficult, or even pointless, to introduce such indigenous technologies to countries that do not match our living conditions and economies.
So, either the products should be made with a more universal appeal or should be targeted at markets that are at part with India.
What Developers expecting?
In today’s world, innovation is not just about bringing up a breakthrough idea and a product. It is about creation of new economic value for this product and achieving its wide adoption and commercial success.
More often than not, Indian innovators are fascinated with increasing the functionalities and including exclusive features to the product they are developing. What they do not assess is whether the product would sell and in what kind of application areas a customer would get value addition, and if it satisfies regulation and safety standards.
After spending a lot of time and money developing the product, they start thinking about things like who will buy the product, how to sell it, how to get it certified and more. So they end up selling in Indian markets only and are unable to recover the cost without venturing out to international markets.
What customers need?
we find that some innovators try to add as many features as possible into a single product. But increased functionalities do not always excite end users. More integration generally affects the ease-of-use because system complexity increases with increased features.
Maintaining a simple user interface (UI) is a major factor that engineers should be careful about, but sometimes they fail in keeping it simple and easy to understand from the consumer point of view. The product would not be successful if it is not implemented in a way the customers find useful and simple.
Another major area where innovators fail is pricing. Countries like India have a price-sensitive market, and unless the product has an affordable price point, and its design blends in with the ecosystem of the country, selling the product could be difficult.
Safety and Security concerns:
It is important to understand standard safety, security and regulatory requirements, and make sure that the end product satisfies this criterion. Engineers in India often fail to think through and probably do not know or do not even consider that.
“Somehow, in India, cost is the only consideration and not safety.” If the product is not designed for safety and security, it cannot be certified, and unless it has relevant certifications, it cannot be sold in international markets.
When developers reach this stage, the only solution is to perform reverse engineering and find out what went wrong in the design, to find out where they breached the specification and safety standards and correct those. This requires time and money, further delaying the time-to-market and increasing the cost of the product. Hence, it is imperative to take care of the level of safety, security and reliability during the design stage itself.